Google Launches Marketing Mix Model Partners Program with Marketing Management Analytics

MMA is proud to partner with Google in helping brands understand the impact of their marketing.

“The ability to collect and analyze digital data at extremely granular levels enables both marketers and their advertising partners to more successfully measure, predict and action the most effective and profitable means of optimizing each digital channel to achieve their business objectives. We are excited that Google has taken such a proactive approach in working with MMA and analytic companies within the marketplace in providing such a high level of objectivity and transparency.”

— Patrick Cummings, CEO of Marketing Management Analytics 

Read the Announcement in Google Partner Blog

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