Leading Analytic Strategist and Digital Analytics Executive Joins Marketing Management Analytics (MMA)

 

MMA hires experienced analytic executive to support need for deeper client insights into digital media, social media and e-commerce

New York, New York, June 24, 2015 – Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their marketing, pricing, product innovation and brand portfolio investments, today announced the hiring of Chris Luckett as Senior Vice President, General Manager.

Chris Luckett, GM, Senior Vice PresidentChris Luckett joins MMA’s management team working in the New York office where he will lead a team responsible for working closely with clients to pinpoint and create incremental value from their business investments. He will also play a lead role in driving MMA’s digital optimization agenda as the company continues to drive innovation in this area.

Chris has more than 20 years of experience as an accomplished consumer insights, analytics, and strategy executive. His strong track record of transforming raw analytics and insights into measurable incremental value has enabled him to build relationships with senior executives in a variety of industries. His tenure on both the client and vendor-side has proved extremely valuable in his working with executives to deliver actionable solutions against their business priorities.

Prior to joining MMA Luckett held a number of leadership positions spanning consulting and industry, with his most recent role being Vice President of Insights, Strategy, and e-Commerce at Avon. At the company he built and led the growth of a start-up Analytics and Insights function in North America, touching core planning and operational aspects across the commercial enterprise while playing a leadership role in creating measurable top and bottom line benefits to the corporation.

“More than ever before we find our clients are looking for strong senior leadership to work with them on a day-to-day basis, ” said Doug Brooks, EVP at MMA. “Based on the success companies are having with predictive analytics, we find that increasingly they are looking to leverage analytics every day to shape their growth and execution strategies. That means we need top executives available to work with them all the time versus at points in time. Adding experienced executives like Chris positions us to shape analytics into an ongoing value-proposition for our clients.”

Before Avon, Chris served as an Analytic Lead for Kraft Foods, building brand plans and activation through analytic insights. He also spent 12 years in analytic consulting at leading consultancies helping clients deliver high-performance results from their marketing and sales programs.

Chris holds a BS in Industrial Management & Economics from Carnegie Mellon University and an MBA from the Katz Graduate School of Business from the University of Pittsburgh.
“As we continue to work to build our clients’ businesses it is important that our leadership be capable of actively engaging and supporting their growth agendas. Chris brings the experience and leadership to do that, ” said Patrick Cummings, CEO of MMA.

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