Category Archives: Data Solutions

Big Data, Massive Expectations & Objective Insights

Patrick Moriarty, Ph.D. SVP, General Manager, Ipsos MMA (Marketing Management Analytics) Marketing Analytics & Industry Evolution Recently, several of my colleagues and I participated in a summit put on by our friends at Google with a focus on Marketing Mix Modeling. It was designed as a day to bring in some of the best practitioner […]

Marketing Management Analytics, Inc. MMA is making Data FLOW for Large, Complex Analytic Initiatives

When it comes to mining timely, accurate insights through predictive analytics it begins with the all-important data. Data sources capable of providing accurate, guiding and forward looking insights are the foundation on which value is built. Yet one of, if not the biggest challenge with predictive analytics lies in the burden and strain it can […]

MMA Hosts Conference at the Eden Roc Hotel in Miami

MMA will host its Annual Business Conference at the Eden Roc Hotel in Miami starting on Wednesday, May 14th and running through Friday, May 16th. MMA teams from around the world will be in attendance as MMA launches the next phase of its global solutions program. The focus of the conference will be on newly […]