More than 25 years ago, MMA pioneered the use of marketing mix modeling and today remains one of the industry leaders in the space across a wide range of industry verticals. We’ve extended our core marketing mix capability (which is now known by many clients as Commercial Effectiveness) by integrating data sources specific to the […]
Patrick Moriarty, Ph.D. SVP, General Manager, Ipsos MMA (Marketing Management Analytics) Marketing Analytics & Industry Evolution Recently, several of my colleagues and I participated in a summit put on by our friends at Google with a focus on Marketing Mix Modeling. It was designed as a day to bring in some of the best practitioner […]
Analyzing and measuring marketing effectiveness is increasingly becoming the norm for effective CEOs, CMOs and CFOs.