When Powerball hits a jackpot of 100’s of millions of dollars lines form, chatter about how you would spend your winnings begins and people buy tickets but what else drives sales for the Lottery? What is the optimal media spend level and what is the most effective vehicle to advertise? This week is the NASPL […]
Today MMA (Marketing Management Analytics) announced its partnership with Google to establish and lead the industry standards for measuring the offline financial impact of Search, Display and Online Video.
MMA is proud to partner with Google in helping brands understand the impact of their marketing. “The ability to collect and analyze digital data at extremely granular levels enables both marketers and their advertising partners to more successfully measure, predict and action the most effective and profitable means of optimizing each digital channel to achieve […]
As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically. The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important. Knowing what data needs […]
MMA was proud to accept Innovation Enterprises “Best Use of Data To Improve Marketing Effectiveness Award” earlier this year. MMA Executives, Doug Brooks (EVP Global Account Management), Patrick Moriarty, PhD (SVP GM) and Todd Gustafson, PhD (EVP Analytics) accepted the award. MMA was nominated by one of its national retailer clients.
Ipsos and MMA are dedicated to supporting education for disadvantaged children worldwide. MMA is honored to make a significant donation to the Ipsos Foundation in the name of each of our clients in the United States and Canada to help rebuild a school in Jaubari, Nepal, which was devastated by a massive earthquake in April […]
MMA, North America’s leading analytic and data management consultancy continues to expand its team and operations in order to support its growing, global client base New York, New York, Feb 25, 2016 – Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their […]
In the past 5 years MMA has driven organic growth of 303% while creating billions of dollars of incremental value for its clients New York, New York, February 23, 2016 – Marketing Management Analytics, (MMA), a leader in leveraging “big data” in commercial effectiveness, marketing mix and pricing analytics since 1989, posted its fifth consecutive […]
MMA’s Commercial Effectiveness and data driven solutions in predictive analytics continue to drive measurable, material value and growth for MMA’s clients New York, New York., July 14, 2015 – Marketing Management Analytics, (MMA), a leader in commercial effectiveness and marketing mix modeling since 1989 announced its eighteenth consecutive quarter of record growth with revenues […]
MMA hires top analytic executive from P&G as MMA continues its focus on providing clients with leadership capable of driving value and transformation New York, New York, June 30, 2015 – Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their marketing, pricing, […]