Analytics often used to be feared by brand marketers…now it’s the currency with which they garner support for what they’re doing and a key resource to help define future optimal strategy.
Twenty-five years ago this month MMA was founded becoming the first company to commercialize marketing mix modeling. Back then the focus was heavily on traditional media – TV, radio, print, price and promotion. The data collected rarely comprised more than a few gigs and the results were used to support media planning and flighting of […]
The Future Of Marketing Performance Measurement: Integrating Marketing Mix Modeling With Attribution Analytics Douglas Brooks EVP Client Management and Business Development, MMA | February 11, 2014 Join us at this year’s Media Research Club of Chicago Summer Outing… at the specatular rooftop bar at Zed 451. All MRCC members and non-members are welcome for an […]
Douglas Brooks, Presenter | Integrated Marketing @ Microsoft Advertising (Members Only Conference) | June 4, 2013 Doug Brooks, MMA Global Executive Vice President and cross media attribution expert has been asked to speak at the Association of National Advertisers (ANA) June 4th Integrated Marketing Conference. MARKETING DOESN’T WORK IN A SILO… SO DON’T MEASURE IT […]