Category Archives: MMA News

MMA Drives Marketing Mix Modeling Innovation as it Celebrates its 25th Anniversary!

Twenty-five years ago this month MMA was founded becoming the first company to commercialize marketing mix modeling. Back then the focus was heavily on traditional media – TV, radio, print, price and promotion. The data collected rarely comprised more than a few gigs and the results were used to support media planning and flighting of […]

Media Research Club Of Chicago

The Future Of Marketing Performance Measurement: Integrating Marketing Mix Modeling With Attribution Analytics Douglas Brooks EVP Client Management and Business Development, MMA | February 11, 2014 Join us at this year’s Media Research Club of Chicago Summer Outing… at the specatular rooftop bar at Zed 451. All MRCC members and non-members are welcome for an […]

Association Of National Advertisers: Integrated Marketing Conference

Douglas Brooks, Presenter | Integrated Marketing @ Microsoft Advertising (Members Only Conference) | June 4, 2013 Doug Brooks, MMA Global Executive Vice President and cross media attribution expert has been asked to speak at the Association of National Advertisers (ANA) June 4th Integrated Marketing Conference. MARKETING DOESN’T WORK IN A SILO… SO DON’T MEASURE IT […]