Category Archives: Press Releases

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011.

For the sixth year-in-a-row MMA achieved record, double-digit growth as a result of expanded utilization and adaptation of its commercial effectiveness solutions from its largest clients New York, New York March 8, 2017 – Marketing Management Analytics , (MMA), an Ipsos Company, and a leader since 1989 in helping companies understand and optimize the value of their […]

Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?

As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically.  The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important.  Knowing what data needs […]

MMA Presenting a POV on Full Customer Attribution™ at the Attribution Accelerator Conference in New York on November 30th

NEW YORK, Nov. 21, 2016 /PRNewswire/ — On November 30th, Nigel Foote, General Manager of EMEA at MMA will take the audience through a journey to share how MMA is enabling clients to build profitable future marketing plans from determining the revenue impact of all these factors – with our Full Customer Attribution™ approach. His discussion […]

Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation

New York, New York, October 18, 2016 –  The combination of “big/smart data” and commercial effectiveness analytics is providing companies unprecedented transparency into what the most effective combination of their investments should be.  Commercial effectiveness solutions focus across a company’s investment portfolio honing in on how sales, marketing, and operations’ budgets can be optimized holistically […]

Leading Analytics and Data Management Company Marketing Management Analytics (MMA) Opens Office in Central London

MMA, North America’s leading analytic and data management consultancy continues to expand its team and operations in order to support its growing, global client base New York, New York, Feb 25, 2016 – Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their […]

Former CEO of WPP’s Ohal joins MMA as Managing Director of EMEA

MMA hires top analytic and consulting executive as the company continues to lead the expansion of its global business in EMEA New York, New York, Feb 23, 2016 – Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their commercial investments, today announced […]

Marketing Management Analytics (MMA) Posts Fifth Consecutive Year of Double-Digit Growth, Closing 2015 Up 15%

In the past 5 years MMA has driven organic growth of 303% while creating billions of dollars of incremental value for its clients New York, New York, February 23, 2016 – Marketing Management Analytics, (MMA), a leader in leveraging “big data” in commercial effectiveness, marketing mix and pricing analytics since 1989, posted its fifth consecutive […]

Marketing Management Analytics (MMA) Reports 26% Growth in First Half of 2015 Posting 18 Consecutive Quarters of Record Growth

  MMA’s Commercial Effectiveness and data driven solutions in predictive analytics continue to drive measurable, material value and growth for MMA’s clients New York, New York., July 14, 2015 – Marketing Management Analytics, (MMA), a leader in commercial effectiveness and marketing mix modeling since 1989 announced its eighteenth consecutive  quarter of record growth with revenues […]

Top Analytic Executive from Procter & Gamble Joins MMA to Lead Value Creation and Client Growth Agenda

  MMA hires top analytic executive from P&G as MMA continues its focus on providing clients with leadership capable of driving value and transformation New York, New York, June 30, 2015 – Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their marketing, pricing, […]

Marketing Management Analytics Bolsters Its Growing Pharmaceutical & Healthcare Commercial Effectiveness Practice with Two New Senior Executives

  Eric Talbot (SVP) and Surya Pandruvada (VP) join MMA’s management team to help shape and deliver commercial ROI capabilities to pharmaceutical sales and marketing teams New York, New York, June 25, 2015 – Marketing Management Analytics (MMA), a leader for the past 25 years in helping Fortune 500 companies leverage predictive analytics to plan, […]