Continuous, repeatable and real-time…integrating predictive analytics into ongoing business planning processes is core to successfully adapting, transforming and creating forward- looking value with analytics
Killing a forest doesn’t accomplish “green” or your objectives. Moving from having hundreds of pages of analytic results that sit on a shelf, to having real-time marketing planning software solutions supported by predictive models create a foundation for real-time actionability and competitive advantage. MMA’s suite of marketing decision tools is being leveraged by our clients to provide the right information at just-the-right-time to guide fact-based business planning and drive significant value throughout the year.
MMA’s Decision Support Solutions:
AVISTA™ FOR MARKETING MIX ROI
Launched in 2005, then refreshed in 2011, Avista™ was the first online marketing ROI simulation, optimization, forecasting and reporting suite. MMA has continued to evolve the user-interface, performance and functionality. Avista™ is currently being used by clients and their agencies to improve marketing ROI by simulating and optimizing the impact of marketing investments by brand, portfolio, category, time period and sales channel. The dashboards in Avista™ enable our clients to track the impact of key business drivers on performance throughout the year.
METIS™ FOR PRICING STRATEGY
MMA’s pricing simulation capability is based on a customizable platform called Metis™ that includes many advanced simulation and reporting capabilities. Metis™ is currently being used by retailers, restaurants and CPG companies to simulate price changes, track the impact of price changes and manage pricing and promotion decisions on an ongoing basis.
MARKETVIEW™ FOR DATA MANAGEMENT
MMA’s data management platform is used to facilitate the collection, integration, reporting and visualization of all data sources required to support both marketing mix modeling and pricing analytics. This unique solution makes a wide array of data sources accessible to our teams and our clients’ teams for mining and export on an ongoing basis.