Continuous, repeatable and real-time…integrating predictive analytics into ongoing business planning processes is core to successfully adapting, transforming and creating forward- looking value with analytics
Killing a forest doesn’t accomplish “green” or your objectives. Moving from having hundreds of pages of analytic results that sit on a shelf, to having real-time marketing planning software solutions supported by predictive models create a foundation for real-time actionability and competitive advantage. MMA’s suite of marketing decision tools is being leveraged by our clients to provide the right information at just-the-right-time to guide fact-based business planning and drive significant value throughout the year.
MMA’s Decision Support and Planning Solutions:
AVISTA™ for marketing planning, simulation, optimization and forecasting
AVISTA™ provides clients and agencies alike an easy-to-understand and use interface for converting rich, harmonized data sets and predictive models into measurable, incremental value. Intuitive simulation and optimization functionality supports investment planning and enhancements necessary to produce higher-value short and long-term returns from marketing, sales, pricing and operations decisions. The software is configurable to user needs seeking to maximize the investment potential for their brands, portfolios and categories across relevant time periods and sales channels. Business relevant dashboards in AVISTA™ enable clients to track in real-time the impact of key business drivers against specific performance goals throughout the year.
PRICING OPTIMIZATION & MANAGEMENT PLATFORM FOR PRICING STRATEGY
MMA’s pricing simulation capability is based on a customizable platform that includes many advanced simulation and reporting capabilities. Our Pricing Optimization & Management Platform is currently being used by retailers, restaurants and CPG companies to simulate price changes, track the impact of price changes and manage pricing and promotion decisions on an ongoing basis.
MARKETVIEW™ FOR DATA MANAGEMENT
MMA’s data management platform is used to facilitate the collection, integration, reporting and visualization of all data sources required to support both marketing mix modeling and pricing analytics. This unique solution makes a wide array of data sources accessible to our teams and our clients’ teams for mining and export on an ongoing basis.