Whether it is understanding advertising return on investment, cross media attribution, marketing optimization, or testing new strategies, MMA’s industry experience is unparalleled.
For over twenty five years we have been shaping the thought leadership that drives marketing and media insights and planning, pricing and promotion tactics and strategies, and most importantly, value. Our leadership team consists of experienced partner level consultants, PhDs and technologists from top analytic and consulting firms. MMA possesses a combination of deep analytic expertise, intuitive software solutions, guiding consultative support and an intimate knowledge of our clients industries. For each industry MMA’s approach is to tailor an analytic approach that addresses value creation derived from the specific issues each client faces.
Those industries include but are not limited to:
- Consumer Packaged Goods
- Financial Services
- Media & Entertainment
- Durable Goods
Our considerable cross-industry experience provides MMA with a strategic context and benchmarks that can be used to create a relevant foundation for our analytics in order to deliver meaningful insights that are aligned to each client’s industry. Our understanding of the marketplace enables us to speak our clients’ language as we translate analytics into forward-looking, actionable, insightful direction. Lastly, we provide unparalleled insights through our leading benchmark database, which is built upon 1,000’s of analytic studies across virtually every industry sector and sub-sector.