John Guild is an experienced executive in the analytic product development and technology space, with a concentration on creating and blending analytical and operational software to realize true value from analytical insights.
In his experience he has developed a rigorous approach to product management and quality assurance. He has worked with Fortune 500 corporations across a wide array of verticals, including automotive, apparel, CPG, retail, telco, pharma and financial services. At MMA, John leads the Global Product Development group.
Prior to joining MMA in 2011, John led Accenture Interactive’s marketing analytics product development group. For the last six years at Accenture, he has focused on building data mining and decision support applications across consumer demand analytics, from price and promotion to traditional and digital media solutions focused on simulation, optimization, planning and forecasting. While there, he also conceived and led the development and rollout of Accenture’s Agile Marketing Analytics Platform (AMAP), a leading marketing effectiveness decision support technology platform.
John is a graduate of the University of Maryland.