Lisa Foster is the Vice President of Marketing and has been with MMA since 2009. Her direct experience in managing many of MMA’s key clients has enabled her to develop a strong understanding not only of the MMA offerings but also of their applicability to MMA’s client business needs, and how MMA can leverage its assets to create incremental value for its clients.
In this role she is responsible for coordinating MMA’s global marketing initiatives as well as working closely with Doug Brooks, EVP of Strategic Accounts, to support business acquisition. She is also responsible for helping identify, recruit and hire talented individuals capable of supporting MMA’s expanding global business needs.
Prior to becoming VP of Marketing, Lisa managed key clients, project engagements and teams for MMA on a global basis working across industries that included HBA & beauty, spirits and beverages, durable goods, pharma and telco. She oversaw the project engagement phases through discovery, data management, modeling and predictive insights generation while developing client relationships leading to renewals and larger engagements.
Prior to MMA, Lisa has managed account relationships for a variety of marketing research companies throughout her career.
Lisa holds a B.A. in Advertising from Michigan State University.