Matt Couture is a seasoned veteran within the industry and brings with him nearly 20 years of experience in client management and advanced analytics.

Matt CoutureIn his current role of Vice President, Analytics, he oversees and ensures the timely delivery of actionable analytics for some of MMA’s largest clients. His many years of experience has enabled him to successfully manage and navigate some of the more complicated and challenging deliverables at MMA.

Over his career in marketing analytics, Matt has successfully led projects and client initiatives across a variety of verticals including CPG, financial services, telco, retail and apparel, delivering both tactical and strategic recommendations.

Prior to joining MMA in 2007, Matt was a VP Client & Data Solutions at Immediate FX where his responsibilities included marketing mix analytics, market structure & data management.

Matt has a BS in Economics with a concentration in Marketing from the University of Pennsylvania, Wharton School of Business.