Todd Gustafson, PhD has over 25 years’ experience and is widely considered a foremost expert in leveraging and creating semi-automated and automated analytic platforms to more cost effectively and efficiently bring world-class analytic solutions to the marketplace.
Over his career, he has focused on creating value through predictive analytics and analytic consulting spanning advertising testing, marketing mix analytics, forecasting, optimization, assortment, market structure and pricing analysis. Todd has worked with a broad cross-section of Fortune 500 firms and governmental entities such as USAID and the UN.
Before joining MMA in 2011, Todd served as Chief Analytics Officer of Synovate Management Analytics (SMA), and prior to that served as Senior Vice President, Analytic Solutions, at SymphonyIRI. He has also served as a Principle at Henry Rak Consulting Partners, and a Partner at Accenture’s Marketing Sciences practice. Todd holds a Ph.D. in Economics from Michigan State University.