An accomplished consumer insights, analytics, and strategy executive, Chris has a proven track record of transforming raw analytics and insights into breakthrough performance. Chris is highly effective at devising analytical solutions by setting a creative vision and approach, relentlessly driving flawless execution, and integrating insights into decision-making processes.
Known as an influential communicator and valued advisor to senior leadership, he builds strong relationships at all levels of the organization to implement large-scale and future-focused campaigns. Clients find Chris’ unique blend of leadership experience on both the client-side and vendor-side as extremely valuable in working with him to deliver actionable solutions against their business priorities.
Prior to joining MMA in 2014, Chris held leadership positions of increasing scale at Avon Products, Inc., culminating as VP of Insights, Strategy, and e-Commerce. During his 8 year tenure at Avon, he built and led the growth of a start-up Analytics and Insights function in North America, touching most planning and operational aspects across the commercial enterprise and playing a leadership role in driving measurable top and bottom line benefits to the corporation.
Before Avon, Chris served as Analytic Lead for Kraft Foods, fueling brand plans and activation through analytic insights. Prior to his tenure at Kraft he spend twelve (12) years in analytic consulting, advising clients on how to increase the effectiveness of their marketing and sales programs.
Chris holds a BS in Industrial Management & Economics from Carnegie Mellon University and an MBA from the Katz Graduate School of Business from the University of Pittsburgh.