Dan Eggleston brings a unique combination of deep and practical analytic understanding to complex business problem solving. He has worked closely with senior business leaders to identify innovative analytic solutions to many of their most challenging business issues.
Dan has advised executives at some of the world’s largest companies, applying his mix of broad analytics experiences and creative problem solving to drive incremental value and return-on-investment from their marketing and leverage prescriptive analytics to solve business performance challenges.
Dan has worked at MMA since 2001 leading project teams for clients that span across many industries including retail, CPG, financial services, entertainment, durables, automotive, travel, direct sales, healthcare and e-commerce. He has a depth of experience in delivering projects across a range of advanced analytic solutions that include marketing mix, digital analytics, brand equity modeling, forecasting, pricing, product assortment and market structure analysis.
Dan’s contributions have been featured in publications such as Online Marketing Daily (MediaPost) and iMedia Connection and he has spoken at a number of industry events such as OMMA Global about cross-media interaction measurement and improved attribution methods.
Dan holds a BBA from Goizueta Business School (Emory University)