Shawn Keeler joined MMA as Vice President of Analytical Consulting. Shawn was most recently the North America Life Science lead for the Personalization and Customer Analytics practice at Accenture Interactive.
He brings more than twenty years of analytic leadership experience designing and implementing data-driven marketing solutions across the healthcare, insurance, and financial services industries.
Prior to Accenture, Shawn was the Vice President and General Manager of Merkle|Brilig, a leading Digital Data Exchange, where he built and delivered custom segments for targeted display and social media. He also led Merkle’s Life Science Analytics practice, where he developed a team to design and optimize cross-channel CRM campaigns for pharmaceutical clients.
Shawn earned a Bachelor of Science degree in Economics from Colby College and a Master of Business Administration from New York University’s Stern School of Business.