Tigran Markaryan, PhD is an Executive Vice President, leading the Custom Analytics practice of Marketing Management Analytics (MMA).
Tigran has more than a decade of experience in the analytic consulting and research fields focusing on marketing mix evaluation, demand forecasting, optimization, survey research and decision support tools. His vertical experience spans over a number of industries including pharma, retail, telco, QSR, travel and entertainment and insurance as well as public sector clients such as Departments of Agriculture, Education and Energy. Prior to joining MMA, Tigran served in thought leadership and methodology development positions at Merkle –leading Marketing Mix Optimization practice– and Accenture’s Marketing Sciences practice, developing approaches to bring data, domain-specific knowledge and analytics together to address complex business questions. Previously, Tigran worked at Macro International, a survey research provider in the DC area. Tigran also is an Adjunct Faculty at the Department of Statistics of George Mason University and teaches a graduate-level Applied Probability course. Tigran holds a Ph.D. degree in Statistical Science from George Mason University and Master’s degrees in Statistics, Applied Mathematics, Business Administration and Pure Mathematics.