Whitepapers

FEBRUARY 21, 2017

Sequent Partners Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)

Press Releases

March 8, 2017

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011

November 21, 2016

MMA Presenting a POV on Full Customer Attribution™ at the Attribution Accelerator Conference in New York on November 30th

October 18, 2016

Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation

More >

October 11, 2016

MMA Shares the Five Key Steps to Unlocking Real Value from Marketing ROI

More >

March 2, 2016

Leading Analytics and Data Management Company Marketing Management Analytics (MMA) Opens Office in Central London

More >

March 1, 2016

Former CEO of WPP’s Ohal joins MMA as Managing Director of EMEA

More >

February 22, 2016

Marketing Management Analytics (MMA) Posts Fifth Consecutive Year of Double-Digit Growth, Closing 2015 Up 15%

More >

July 14, 2015

Marketing Management Analytics (MMA) Reports 26% Growth in First Half of 2015 Posting 18 Consecutive Quarters of Record Growth

More >

July 1, 2015

Top Consulting Executive from Deloitte Digital Media Joins Marketing Management Analytics (MMA)

More >

JUNE 30, 2015

Top Analytic Executive from Procter & Gamble Joins MMA to Lead Value Creation and Client Growth Agenda

More >

June 25, 2015

Marketing Management Analytics Bolsters Its Growing Pharmaceutical & Healthcare Commercial Effectiveness Practice with Two New Senior Executives

More >

June 24, 2015

Leading Analytic Strategist and Digital Analytics Executive Joins Marketing Management Analytics (MMA)

More >

April 14, 2015:

Marketing Management Analytics (MMA) Reports Record Revenues for 2014 and Growth of 265% over the past 4 years.

More >

July 24, 2014:

MMA Grows 123% since 2011, Reporting Record Revenues for the Third Consecutive Year.

More >

July 10, 2013:

MMA Reports Their 10th Consectutive Quarter Of Double-Digit Growth.

Read Full Press Release >

May 22, 2013:

MMA Leader In Independent Firm’s Evaluation Of Marketing Mix Modeling

Read Full Press Release >

May 21, 2013:

Webinar To Hightlight Marketing Mix Modeling Top Firms:

Read Full Press Release >

April 9, 2013:

MMA Reports Ninth Consecutive Quarter Of Record Growth Closing Q1 Up 48%:

Read Full Press Release >

March 13, 2013:

MMA Reports Eight Consecutive Quarters Of Record Growth Closing 2012 Up Over 50%:

Read Full Press Release >

MORE PRESS RELEASES >


MMA in the News

February 21, 2017

Sequent Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)

Read full Whitepaper>

August 7, 2014

Analytics Play Center-Stage at the Recent Marketing Conference

Read Article >

JULY 14, 2014:

MMA Drives Marketing Mix Modeling Innovation As It Celebrates Its 25th Anniversary!

Read Announcement >

FEBRUARY 11, 2014:

Media Research Club Of Chicago:The Future Of Marketing Performance Measurement: Integrating Marketing Mix Modeling With Attribution Analytics

JUNE 4, 2013:

Association Of National Advertisers: Integrated Marketing Conference

More Information >

MORE NEWS >