Google Launches Marketing Mix Model Partners Program with Marketing Management Analytics

MMA is proud to partner with Google in helping brands understand the impact of their marketing. “The ability to collect and analyze digital data at extremely granular levels enables both marketers and their advertising partners to more successfully measure, predict and action the most effective and profitable means of optimizing each digital channel to achieve […]

Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?

As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically.  The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important.  Knowing what data needs […]