VP Attribution & Media Analytics
Alanna brings a deep understanding of unified measurement and analytics to the team. She specializes in implementing and scaling advanced analytics solutions.
She recently joined Ipsos MMA as a member of the Unified Attribution team. Her focus is on helping clients maximize their marketing investment through unified attribution, optimization, and test design.
Prior to joining Ipsos MMA, she worked at Annalect where she led the global COE for MMM, as well as several prominent global MMM and MTA accounts. She has worked closely with media agencies to implement advanced analytics results into ongoing planning and optimizations, as well as make audience planning recommendations to further drive value.
Alanna brings a wealth of experience in advanced analytics consulting across several different industries, including retail, automotive, pharmaceuticals, and CPG, including leading engagements for Fortune 500 companies. Her experience allows her to bring strategic and tactical insights to clients and further grow their business.
Alanna holds a Bachelor’s in Economics from Lafayette College.Return to Executive Team Page