SVP Analytic Consulting
Ed Villano comes to Ipsos MMA with a powerful blend of client-side brand management experience from several Fortune 500 corporations and incisive data-based analytics to identify business growth opportunities and enable practical execution plans.
With over 25 years of experience delivering business growth and brand strength across a variety of industries (FMCG, Pharmaceuticals & Nutritionals, Retail Apparel & Footwear) and functional areas (Marketing, Strategy, Sales, Program Management, and Finance), Ed brings a unique approach to leveraging analytics to solve brand growth challenges. Ed is skilled in gaining trust, building influence, and partnering across different levels and functional areas in a business organization to secure buy-in and enable successful business outcomes. His brand management experience includes leadership roles at Procter and Gamble, Abbott Laboratories, and VF Corporation working on well-known brands like Clairol Herbal Essences, Gillette, Secret Deodorant, Old Spice, Wrangler Jeans, VF Corporate Strategy, Tide, Safeguard and Camay soaps, and Ensure and Glucerna Nutritional Supplements.
Ed now brings his client-side experience to further elevate MMA’s effectiveness in building strategic partnerships with its clients.
Ed earned his BA in Business Administration from The University of the Philippines, College of Business Administration.Return to Executive Team Page