Michael Macri

VP Analytic Consulting

Michael brings a strong combination of analytic expertise, MarTech innovation, and deep automotive industry experience.

Michael Macri

Michael joins Ipsos MMA from the Ford Motor Company where he held escalating positions of leadership and responsibility, including the creation of Ford’s Global Marketing Effectiveness & Digital Transformation and Optimization functions.

Under Michael’s leadership Ford successfully developed, implemented, and executed marketing mix and digital attribution models, brought Ford.com and audience planning in-house, combined 1st and 3rd Party data, spear headed Ford’s consumer segmentation work, and created a Consumer Data Platform (CDP).

Michael has a BA in Political Science from the University of Windsor, Ont. Canada.

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