Octavio Sacasa

Octavio has worked across a range of Unified Marketing Measurement companies and clients to drive data and analytic informed planning in order to facilitate better marketing and media decision-making.  He is a creative thinker and approaches solving clients’ challenges with a strong work ethic combined with entrepreneurial zeal.  His strengths in data harmonization, project management and developing analytic approaches targeted against specific client needs enable him to create value for the companies and teams he works with.

Prior to joining Ipsos MMA he spent the past 15-years in client management and marketing measurement/optimization working at companies that include Conversion Logic, Verizon and Neustar.  His industry experience includes financial services, telecommunications, consumer products and goods and direct-to-consumer.

Octavio holds a Bachelors’ degree from Duke University and an MBA from New York University.