Patrick McGraw

SVP Analytic Consulting

Patrick is Senior Vice President at Ipsos MMA. Before returning to Ipsos MMA, Patrick was Director, Global Analytics Integration at Colgate-Palmolive, responsible for analytics standards and best practices. He brings proven experience and leadership in leveraging analytics to drive brand share and business growth.

Patrick McGraw

He possesses both a broad and deep understanding of how to design analytic solutions to effectively address challenges executives face in creating incremental and measurable short- and long-term value for their brands.

Patrick has more than 30 years of progressive leadership experience as a trusted business advisor to senior executives and is widely regarded as a leading industry practitioner in the application of commercial and marketing effectiveness analytics. In addition to his most recent client-side experience at Colgate, he led P&G’s Integrated Business Optimization organization, with global accountability for marketing ROI measurement and new product forecasting. His career spans key roles at leading Consumer Packaged Goods companies, including Kraft Foods, Campbell Soup Company, Duracell/Gillette, Nielsen, and Information Resources, Incorporated.

He is an innovative analytics practitioner and thought leader, with a focus on making analytics work for decision makers; he and his teams have twice received the Advertising Research Foundation’s David Ogilvy award.

Patrick is an Adjunct Instructor at Syracuse University’s MBA@Syracuse online MBA program. He is also an Advisor to Seton Hall University’s Transformative Leadership program and is a member of the Marketing Science Institute’s Advanced Analytics Roundtable.

Patrick holds a B.S. from Syracuse University in Marketing, an M.S. in Marketing from Penn State University, and an M.S. in Strategic Analytics from Brandeis University.

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