VP Analytic Consulting
Paul brings a proven track-record of partnering with analytic teams to support incremental growth and operating profits. He has successfully partnered with brand executives and marketers, media firms, academics and professional organizations to improve marketing performance via data-driven analytics.
Paul brings a wealth of deep analytic experience made even stronger by his ability to work with teams and clients to support their understanding, trust and adoption of Unified Marketing Measurement capabilities and how to shape them into organizational ‘best practices’. His focus to ensure that marketing measurement is accurate, understood and connected to the business, at the speed-of-the-business has helped his client partners maximize the value of their marketing investments.
Prior to joining Ipsos MMA, Paul held executive roles at Catalina where he led Marketing Performance & Brand Analytics. He also held executive roles at Epsilon Digital Media (formerly Conversant), where he served as analytic lead on the team that developed the industry’s first Customer & Prospect Relationship Management (CPRM) platform. Prior to that he led Nielsen’s Marketing ROI Practice, including Marketing Mix Analysis & Testing, where he helped pioneer Nielsen’s Consumer Marketing Mix Analysis. He also led IRI’s Analytic Consulting Group and began his marketing analytics career with Nielsen’s Advanced Analytic Technologies group.
Paul has presented at numerous conferences and lectured at the business schools of Cornell University, University of Chicago, University of Virginia, and Miami University. Prior to his marketing analytics career, Paul taught physics at the National Technical Institute for the Deaf at the Rochester Institute of Technology.
Paul earned a bachelor’s degree in physics from Cornell University and an MBA from Loyola University Chicago’s Quinlan School of Business.Return to Executive Team Page