Samrat Chanda


Samrat Chanda has a proven track record of organizational leadership as well as developing innovative technology-enabled analytics solutions.

Samrat Chanda

Samrat leads the Center of Excellence in Bangalore, India and is responsible for managing the team comprised of innovation, development and delivery. He reports directly into Pat Cummings, CEO, and works closely as a part of the Executive Team to help accomplish important strategic initiatives core to Ipsos MMA’s clients’ growth.

His blend of technology understanding and analytic expertise enables him to understand the business issues related to complex analytic challenges and apply software to bring them to market in a continuous, repeatable and intuitive way. With a unique ability to both develop innovative research methods and deliver strategic insights, he is an exceptionally talented analytic innovator with a blend of expertise in both modeling and application development.

Samrat joined SMA in January 2011 after it acquired the company he co-founded, SCAnalytics. At SCA, where he was CIO, Samrat was responsible for developing proprietary, technology-enabled advanced predictive and optimization solutions.

Prior to SCA, Samrat was an analytics manager at Symphony Marketing Solutions (SymphonyIRI), leading its analytic application development team responsible for automated analytics and related products. For his contributions there, Samrat was recognized as both a Distinguished Innovator and Outstanding Contributor.

Samrat holds a Bachelor’s degree in Engineering from Jadavpur University, and a Master’s degree in Business Administration from Nirma University.

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