VP Analytic Consulting
Shweta brings together a strong combination of analytic expertise and consultative experience to help solve critical business questions. Her experience in attribution and the unified space lends itself well into developing customized and scalable solutions for marketers.
With 20+ years of experience in improving client performance via the application of data-driven marketing strategies, Shweta’s expertise extends into critical business questions around media effectiveness, assortment, pricing and sizing market opportunities. She has worked with senior stakeholders, consulting them on data supported-based outcomes and applications for business.
Shweta comes to us from Nielsen where she was lead solution consultant for Unified Measurement for CPG vertical, leading consulting on scoping, implementing and servicing multi-year projects.
Shweta has double Master’s in Economics from Delhi School of Economics, India and Indiana University, USA.Return to Executive Team Page