Srinivas Kowta

VP Analytic Consulting, Healthcare Practice

Sri has 25+ years of experience in shaping and creating value for clients through applying his advanced analytics and consulting skills to solving for their unique business challenges. 

Srinivas Kowta

His areas of expertise span a variety of industries, including Pharmaceuticals, Finance, Retail, Automotive, Public Health and Media. Sri has specialized expertise in Pharmaceuticals and Oncology – having delivered hundreds of marketing mix solutions, campaign evaluations, brand forecasts, targeting and segmentation solutions, as well as DTC deep dives using Bayesian, multivariate and ML/DL techniques. He has developed normative databases across 500+ pharma products including all of the major HCP and DTC channels. Sri has developed solutions with data from claims, EMR, patient-level, Rx, and survey-based data for pharma clients.

Prior to joining Ipsos MMA, Sri was at Novartis, Fidelity Investments, IRI Worldwide, IQVIA, and Millward Brown. His experience includes optimizing a portfolio brands, optimizing across multiple granular marketing and media channels in a single integrated model, developing solutions where pharma and OTC products overlap, segmenting 125+ million patients on ethnicity and disease prevalence, and managing primary survey research globally.

Sri has published in various industry journals and presented at academic and industry conferences on Consumer Psychology, Sales Force Detailing, Marketing ROI, and TV and Digital advertising. Sri has completed his doctoral course work (ABD) in Marketing Communications from UConn and holds a Bachelor degree in Chemical Engineering from B.I.T.S Pilani, India.

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