VP Analytic Consulting
Tracy brings a well-rounded marketing and media expertise along with a white glove consulting approach to Ipsos MMA.
Her passion for media and marketing stems from extensive experience working in and across agencies, vendors, and fortune 500 brands since the early 2000s.
Her understanding of high-touch consulting and actionability through predictive measurement has enabled her to help clients influence meaningful transformation within their organizations. Her expertise spans a variety of measurement arenas including marketing mix modeling, customer attribution, media buying & testing, strategic planning, and competitive analytics.
Tracy is consistently recognized for her process orientation, deep understanding of strategy, and ability to create efficiencies within highly complex global project engagements. This has enabled her to lead teams and drive success for clients across many verticals with a specialized focus on Retail.
Tracy holds a Master’s Degree in Business Administration from California Lutheran University and a Bachelor’s Degree in Marketing and Journalism from BIOLA University.Return to Executive Team Page