Vaibhav Priyam

VP Analytic Consulting

Vaibhav is a marketing analytics leader with a demonstrated expertise in creating value in the pharmaceutical industry.

Vaibhav Priyam

He has worked as a thought-leader, partner and subject matter expert in unified measurement, marketing mix, commercial effectiveness, real-time resource allocation, sales force effectiveness, dynamic targeting and next-gen engagement planning across a varied portfolio of pharmaceutical firms in multiple therapeutic areas.

In his earlier role, Vaibhav led advanced analytics in a commercial role for ophthalmology for Novartis US Pharma where he also led multiple franchise-wide analytics informing key business decisions. Prior to Novartis, he worked with ZS Associates as a subject matter expert in the Promotion Response Expertise Center.

His capabilities as an analytics leader enable clients to realize optimal resource allocations equating to multi-million-dollar savings across promotion channels, leveraging cutting edge AI and machine learning data science techniques.

Vaibhav holds a Bachelor’s in Technology degree in mining from Indian Institute of Technology (BHU), Varanasi, India.

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