Zhengxiang Pan

He has successfully provided analytic consulting for multiple Fortune 500 enterprises around the world producing measurable, incremental value for them via unified marketing and attribution platforms. He has also leveraged his expertise working with product teams to launch and grow their businesses by applying fact-based, forward-looking data driven decision solutions.

Pan has joined Ipsos MMA in 2017 working with account executives and delivery teams across their healthcare clients. He is viewed as a trusted advisor to both internal teams as well as clients.  This is built upon his extensive experience in data analytics and advanced modelling techniques. In addition to delivering projects that include marketing mix modelling, brand and portfolio budget optimization, launch analysis and forecast, he has also led the innovation in developing an end-to-end dynamic and agile modelling solution that significantly reduced response time in the ever-changing markets.

Prior to joining Ipsos MMA, Pan worked as an external business consultant to Novartis’ Strategic Insights and Analytics Team. He helped develop capabilities in digital marketing analytics and delivery solutions in patient analytics and portfolio analysis.

Pan has a Master’s degree in Computer Science from Lehigh University, where he studied AI and co-authored publications in top academic conferences and journals.