Learn how the UK’s number one bottled water brand overcame the challenges of traditional econometrics when looking for granular insights into their digital media performance. In this case study, the company shares why and how they engaged with Google and Ipsos MMA to help them make evidence-based plans for 2019.
Marketing Management Analytics is soon to become part of Facebook’s marketing partner program in order to help measure how well ads are performing. Facebook has decided to onboard partners in categories including marketing mix modeling (MMM), viewability and mobile app measurement (MMPs).
MMA has become one of Snapchat’s third-party measurement partners. The ultimate goal is for Snapchat to provide big brands and advertisers with better analytics and metrics in an competitive online world.
When Powerball hits a jackpot of 100’s of millions of dollars lines form, chatter about how you would spend your winnings begins and people buy tickets but what else drives sales for the Lottery? What is the optimal media spend level and what is the most effective vehicle to advertise? This week is the NASPL […]
Today MMA (Marketing Management Analytics) announced its partnership with Google to establish and lead the industry standards for measuring the offline financial impact of Search, Display and Online Video.