Category Archives: Press Releases

Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting

Marketing Analytics expert returns to Ipsos MMA, expanding the leadership team during a period of exponential growth. New York, NY (April 23, 2019) – Marketing Management Analytics, (MMA), an Ipsos Company, announced the hire of Michael Bertie as Senior Vice President.  MMA has been a leader since 1989 in helping companies understand and optimize the value […]

Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer

Human Resources leader joins MMA to create innovative people initiatives that support the company’s large-scale growth objective. New York, NY (April 23, 2019) – Marketing Management Analytics, (MMA), an Ipsos Company, announced that Liz Osterhus Fleuette has been named Chief People Officer, overseeing the company’s global human resources operations. Fleuette most recently served as Interim Head […]

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011.

For the sixth year-in-a-row MMA achieved record, double-digit growth as a result of expanded utilization and adaptation of its commercial effectiveness solutions from its largest clients New York, New York March 8, 2017 – Marketing Management Analytics , (MMA), an Ipsos Company, and a leader since 1989 in helping companies understand and optimize the value of their […]

Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?

As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically.  The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important.  Knowing what data needs […]