Category Archives: Press Releases

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011.

For the sixth year-in-a-row MMA achieved record, double-digit growth as a result of expanded utilization and adaptation of its commercial effectiveness solutions from its largest clients New York, New York March 8, 2017 – Marketing Management Analytics , (MMA), an Ipsos Company, and a leader since 1989 in helping companies understand and optimize the value of their […]

Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?

As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically.  The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important.  Knowing what data needs […]

MMA Presenting a POV on Full Customer Attribution at the Attribution Accelerator Conference in New York on November 30th

NEW YORK, Nov. 21, 2016 /PRNewswire/ — On November 30th, Nigel Foote, General Manager of EMEA at MMA will take the audience through a journey to share how MMA is enabling clients to build profitable future marketing plans from determining the revenue impact of all these factors – with our Full Customer Attribution approach. His discussion is […]

Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation

New York, New York, October 18, 2016 –  The combination of “big/smart data” and commercial effectiveness analytics is providing companies unprecedented transparency into what the most effective combination of their investments should be.  Commercial effectiveness solutions focus across a company’s investment portfolio honing in on how sales, marketing, and operations’ budgets can be optimized holistically […]