MMA, North America’s leading analytic and data management consultancy continues to expand its team and operations in order to support its growing, global client base
New York, New York, Feb 25, 2016 – Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their commercial investments, today announced the opening of a new office location at 3 Thomas More Square, London – effective the beginning of 2016.
MMA’s opening of their City of London office in Thomas More Square (nr. Tower Hill) is the latest expansion move for the company, which has grown 303% since 2011 and now operates in twenty-two (22) countries. The office will be led by Managing Director of EMEA, Nigel Foote, who joined MMA in January. The new office will enable MMA to work even more closely and synergistically with its existing clients across EMEA, as well as parent Ipsos (which has many of its global division leads based in London).
“We are very pleased to be able to work closely with Ipsos in Europe to align our synergistic offerings to even better serve our client partners, ” said Patrick Cummings, CEO of MMA. “The linkage of customer attitudinal data withtime-series based digital, commercial effectiveness, loyalty and pricing analytics creates a unique platform for Ipsos and MMA, and most importantly provides great incremental value for our clients. With the focus on understanding the consumer increasing geometrically every day, our ability to combine data streams to ensure our clients understand their customers and potential customers better than their competition is a meaningful and measurable advantage, ” said Cummings.
“It’s very exciting to be leading the further expansion in EMEA of such a prestigious and dynamic consultancy brand as MMA, ” said Nigel. “MMA is known throughout North America as the leader in creating measurable commercial value for some of the largest brands in the world. That work has carried over into Europe and is beginning to transform how analytics are being applied in EMEA to create a true view of measurable, continuous performance across all marketing channels and commercial operations.”
The expansion of MMA into London will enable MMA to better serve its existing client base in the Europe as well as handle additional expansion as the base of business in EMEA grows.