Top Analytic Executive from Procter & Gamble Joins MMA to Lead Value Creation and Client Growth Agenda


MMA hires top analytic executive from P&G as MMA continues its focus on providing clients with leadership capable of driving value and transformation

New York, New York, June 30, 2015Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their marketing, pricing, product innovation and brand portfolio investments, today announced the hiring of Patrick McGraw as Senior Vice President, General Manager.

Patrick McGraw (2)Patrick McGraw joins MMA’s management team working in the New York office where he will take on the General Manager role working with an experienced team responsible for leveraging high-value analytics into transformational value at MMA clients. In his role he will also support MMA’s innovation and high-performance management people initiatives as the company continues to build on its high-performance culture.

Patrick has more than 28 years of progressive leadership experience as a trusted business advisor to senior executives and is widely regarded as a leading industry practitioner in the application of commercial and marketing effectiveness analytics. His career spans key roles at such premier Consumer Packaged Goods and industry market research firms as Kraft Foods, Campbell Soup Company, Duracell/Gillette, P&G, Nielsen and IRI.

McGraw was previously Director, Global Integrated Business Optimization, Corporate Consumer and Market Knowledge, at Procter & Gamble where he was responsible for leading P&G’s global marketing mix modeling and forecasting practice areas. He brings proven experience and leadership in leveraging analytics to drive brand share and growth. He possesses both broad and deep understanding of how to design analytic solutions to effectively address challenges executives face in creating incremental and measurable short and long term value for their brands.

“Data and analytics are expanding exponentially and are increasingly more powerful but at the same time more challenging to harness, ” said Doug Brooks, EVP at MMA. “Patrick brings an exceptional understanding and proven track record on how to leverage diverse data sets and analytics into an executable value-proposition that can be understood and successfully implemented at our clients.”

Patrick has significant experience as an innovative analytics practitioner and thought leader, with a focus on making analytics work for decision makers; he and his teams have twice been recognized for their work as part of the Advertising Research Foundation’s David Ogilvy award program.

Patrick holds a B.S. from Syracuse University as well as a M.S. from Penn State University and he has been published in the Journal of Marketing.

“I have known and worked with Patrick for more than twenty years, ” said Patrick Cummings, CEO of MMA. “I am thrilled to have the benefit of his foresight and leadership. In addition to his many accomplishments in analytics his aptitude for working with and developing people is core to what we are looking to achieve as we build our company.”

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