Bill Helmke brings expertise and experience to MMA and has been managing software development teams and developing software for over 20 years.
He has years of experience designing and delivering enterprise solutions covering such areas as the integration of large data, data visualization, reporting, analysis of data, forecasting and optimization. Through his 16 year career at MMA he has been responsible for the software design, development, implementation and quality assurance activities for MMA’s internal modeling and data integration tools as well as their client facing applications Avista and MarketView. Bill joined MMA in May of 2000 as a result of the Applied Information for Marketing, Inc. acquisition, where he was responsible for the all of the software development activities and functions, designing and building both web and Windows based solutions for pricing and trade promotion simulation as well as trade promotion and sales planning tools for the CPG industry.
Prior to joining AIM, Bill spent 5 years as a Software Engineer at Software Security (a division of Rainbow Technologies/SafeNet) in Darien, CT, supporting SSI’s software copy protection devices and encryption libraries.
Bill has an M.S. in Computer Science from Iona College and a B.S. in Electrical Engineering from Columbia University.