A recognized leader in marketing, advanced analytics and management consulting, Doug Brooks has advised executives at global brands across almost every industry sector.
He has led a variety of innovation initiatives and partnerships related to traditional, digital and social media, and is at the forefront of establishing holistic and leading solutions in these areas.
Prior to rejoining and leading MMA in 2010, Doug held the position of Senior Vice President and General Manager of Modeling & Analytics Solutions at SymphonyIRI. Before SymphonyIRI, Doug served as Senior Vice President of MMA.
Doug has also held leadership roles in the business strategy practices of both Arthur Andersen and Bearing Point.
Over the course of his career, Doug has challenged the status quo in seeking to drive innovation and the adoption of advanced analytics to transform his clients’ brands. A frequent speaker and author, Doug has written for major advertising publications such as Advertising Age and Brandweek and spoken at many industry conferences, including events run by The Conference Board, The ARF and ANA.