An accomplished marketing analytics executive, Pat Cummings is renowned for leading and managing analytics teams and growing businesses.
With over 25 years of experience, Pat brings extensive managerial, analytics, market research, consulting and recognized leadership expertise to MMA through his executive experience at major analytic companies, including most recently Accenture and SymphonyIRI.
Pat joined MMA as CEO in late 2010. Since then he has led MMA’s transformation growing the company by 303% in the five years through 2015. In his tenure at MMA the company has deployed “big data” driven solutions, driven market-leading innovation in predictive analytics while integrating behavioral and attitudinal metrics enabling organizations with more actionable and forward-looking solutions for marketing, operations, brand innovation, planning, pricing and forecasting.
Prior to MMA, Pat served as Division President of Modeling & Analytic Solutions at SymphonyIRI, where he led the transformation and growth of its global analytic practice.
He has also served as Partner and Managing Director of Accenture’s North America Marketing Sciences practice, where he led the development of the practice driving double-digit year-over-year growth each year of his tenure. Before Accenture, he played leadership roles in successfully launching technology start-ups in the Marketing Resource Management (MRM) space.
Pat’s experience in supporting transformational change for companies has been enabled by the experience and leadership positions he has held in brand marketing, trade marketing and management with major CPG companies including Johnson & Johnson, Grand Met and Ocean Spray Cranberries.
Pat is a graduate of the University of Notre Dame.