Carlos Castro brings almost 20 years of global experience in delivering high impact marketing analytic engagements across various industries.
Carlos is skilled and experienced at transforming client business problems into analytic challenges and proposing innovative and actionable solutions. His deep experience in marketing mix analysis, media optimizations, consumption forecasting, customer segmentation, price elasticity, CRM optimization and match market testing has enabled companies to optimize their investments, producing incremental growth to their top and bottom lines.
Over his career, Carlos has successfully led advanced analytic engagements for Fortune 500 companies in the Consumer Packaged Goods, Automotive, Pharmaceutical, Retail, Apparel and Financial industries in North America, South America, and Asia.
Prior to joining MMA in 2016, Carlos led the Latin America practice at Analytic Partners. Prior to Analytic Partners he was a Principal at IRI and held various and escalating leadership positions at MMA.
Carlos holds a BS in Marketing, concentrating in International Business, from the University of Connecticut School of Business.