Michael Bertie brings a strong combination of analytic expertise, stakeholder management and vertical experience to his client relationships, providing steady leadership in the implementation of complex analytic solutions.
With 15+ years of experience in improving client performance via the application of data-driven marketing strategies, Michael’s expertise extends across all phases of client delivery, including stakeholder alignment and adoption, analytic design, value realization and team development. He is experienced in advising C-suite and senior executives on data-driven marketing and resource allocation strategies to drive organizational objectives, including top-line and bottom-line growth, ROI, brand health and consumer engagement. He has partnered with numerous Fortune 200 companies in designing, implementing and managing analytic programs, including Business and Marketing Mix, Multi-touch Attribution, ROI Optimization, Forecasting, Customer Segmentation and Targeting. Michael’s industry experience includes Automotive, Consumer Electronics, CPG, Financial Services, Insurance, Pharma, QSR and Retail.
Michael returned to MMA in December 2018 after 7 years at Neustar-MarketShare where he led multi-year relationships for clients with marketing budgets in excess of $1B annually.
Michael has his BA in Psychology from Boston College, and his MBA from Babson College.