Patrick McGraw joined MMA as Senior Vice President, General Manager before being promoted to his current role of Executive Vice President of Client Operations. Patrick was previously Director, Global Integrated Business Optimization, Corporate Consumer and Market Knowledge, at Procter & Gamble where he was responsible for leading P&G’s global marketing mix modeling and forecasting practice areas.

Patrick McGraw, General Manager, Senior Vice President, MMAHe brings proven experience and leadership in leveraging analytics to drive brand share and growth. He possesses both broad and deep understanding of how to design analytic solutions to effectively address challenges executives face in creating incremental and measurable short and long term value for their brands.

Patrick has more than 28 years of progressive leadership experience as a trusted business advisor to senior executives and is widely regarded as a leading industry practitioner in the application of commercial and marketing effectiveness analytics. His career spans key roles at such premier Consumer Packaged Goods and industry market research firms as Kraft Foods, Campbell Soup Company, Duracell/Gillette, P&G, Nielsen, and Information Resources, Incorporated.

He is an innovative analytics practitioner and thought leader, with a focus on making analytics work for decision makers; he and his teams have twice received the Advertising Research Foundation’s David Ogilvy award.

Patrick holds a B.S. from Syracuse University as well as a M.S. from Penn State University and he has been published in the Journal of Marketing.