Executive Insights and Recommendations for Recovery in 2021
Senior leadership from Ipsos MMA is monitoring the COVID-19 situation and recognizing the business challenges accompanying the crisis. In an effort to help guide companies through to a recovery in 2020, Ipsos MMA's executives are sharing their marketing insights and recommendations that address both short-term considerations and longer term advantages.

Evolving Your Marketing Mix Modeling Program for Recovery in 2021

Marketing Planning for a Successful 2021 while accounting for the Realities of a Post-Covid Recovery

Successful Brands Resist the Temptation to Cut Brand Media During Turbulent Times


Marketers are combining data-driven analytics and creativity to war-game their way through this period of uncertainty

Marketing Playbook for Recovery: Drive revenues, preserve jobs & achieve profit objectives.

Media Strategies in Turbulent Times: Opportunities during Recovery

A Message from Ipsos MMA CEO, Patrick Cummings regarding Turbulent Times and Our Continuity Plans & Practices