Ipsos MMA Named a Leader by Forrester Wave 2020

Forrester Wave

Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020 Report.

The report evaluated and scored  Ipsos MMA’s Unified Customer Attribution approach, Activate Marketing Planning and Optimization platform, based on criteria such as global strategy, methodology, data management, and model value.

In its January 16, 2020 report, “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020,” Forrester applied a comprehensive process including customer conference calls, client surveys, product demonstrations and vendor surveys and meetings.

The report notes, “As marketers’ measurement needs change and new data restrictions emerge, improved approaches to privacy and delivering a balanced quantification of short-term and long-term business impact dictates which providers will lead the pack. Vendors that can provide sophisticated modeling, a balance of technology and services, and automated data management position themselves to successfully deliver a solution that enables their customers to build insights-driven marketing strategies.”

Additional findings in the Forrester report about Ipsos MMA

  • “Ipsos MMA will appeal to firms that want to apply unified measurement beyond media campaigns, require global coverage, and want highly granular control of modeling systems.”
  • Ipsos MMA “has invested heavily to build out a competitive unified measurement offering with the stated goal of helping clients optimize business performance.”
  • “Ipsos MMA’s offering consists of high-touch program management and proprietary technology intended to provide a holistic framework that helps clients understand marketing performance, perform customer attribution, and execute market testing.”
  • “The Activate marketing measurement application leverages Ipsos MMA’s NEMO unified analytics engine and offers advanced scenario planning and optimization features.”
  • “Clients give Ipsos MMA high marks for its engagement model in deploying and delivering solutions, consistently noting that Ipsos MMA is a highly collaborative and adaptable partner. Additionally, clients appreciate Ipsos MMA’s ability to support global, multicountry measurement programs.”


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