Robert Cardarelli has over 15 years of marketing analytics experience in helping brands improve their return on investments and drive new revenue opportunities by connecting and optimizing their traditional, digital and customer data.
With more than 15 years of leading engagements across telecommunications, financial services, automotive, and consumer goods, Robert has successfully helped clients maximize their go-to-market strategies and optimize their investments to drive tangible business growth. He has held senior positions at various analytics consultancies and media investment companies, including WPP, Publicis, and IPG. Prior to joining MMA, Robert was the Chief Operating Officer at Ninah Consulting, the modeling and MTA arm of Publicis Media.
Robert has worked at various startups in the analytics space. He has helped build out capabilities in consumer research, marketing mix models, digital measurement, long term brand valuation, and customer segmentation. He has partnered with multiple Fortune 500 companies to exceed their sales goals and strives to help companies adopt a data-driven fact-based culture.
Robert holds Master’s Degrees and Marketing and Statistics. He has spoken a various industry conferences including the ARF, PDRF, PBIRG, and ESOMAR. He is based in the NY office.