Whitepapers| Press Releases | In The News

Whitepapers

MARCH 27, 2017

Sequent Partners Whitepaper: Driving Profitable Growth with MTA/Multi Touch Attribution Modeling

FEBRUARY 21, 2017

Sequent Partners Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)


Press Releases

April 23, 2019

Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting

April 23, 2019

Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer

JUNE 13, 2017

MMA Announces Partnership with Google to Improve ROI Measurement & Optimization of Digital Media Across Search, Display and YouTube Campaigns

March 8, 2017

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011


MMA in the News

March 18 2019

Surya Pandruvada of Ipsos MMA Presents at DTC (direct-to-consumer) National Pharmaceutical Marketing Conference

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May 16, 2018

Facebook Expands List Of Marketing Partners and Limits View Tags

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March 28, 2018

Snapchat’s New Data Deal Will Equip Marketers With More Third-Party Measurement

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February 21, 2017

Sequent Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)

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