Whitepapers| Press Releases | In The News


MARCH 27, 2017

Sequent Partners Whitepaper: Driving Profitable Growth with MTA/Multi Touch Attribution Modeling

FEBRUARY 21, 2017

Sequent Partners Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)

Press Releases

April 23, 2019

Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting

April 23, 2019

Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer

JUNE 13, 2017

MMA Announces Partnership with Google to Improve ROI Measurement & Optimization of Digital Media Across Search, Display and YouTube Campaigns

March 8, 2017

MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011

November 21, 2016

MMA Presenting a POV on MTA/Multi Touch Attribution at the Attribution Accelerator Conference in New York on November 30th

October 18, 2016

Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation

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October 11, 2016

MMA Shares the Five Key Steps to Unlocking Real Value from Marketing ROI

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March 2, 2016

Leading Analytics and Data Management Company Marketing Management Analytics (MMA) Opens Office in Central London

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March 1, 2016

Former CEO of WPP’s Ohal joins MMA as Managing Director of EMEA

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February 22, 2016

Marketing Management Analytics (MMA) Posts Fifth Consecutive Year of Double-Digit Growth, Closing 2015 Up 15%

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July 14, 2015

Marketing Management Analytics (MMA) Reports 26% Growth in First Half of 2015 Posting 18 Consecutive Quarters of Record Growth

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July 1, 2015

Top Consulting Executive from Deloitte Digital Media Joins Marketing Management Analytics (MMA)

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JUNE 30, 2015

Top Analytic Executive from Procter & Gamble Joins MMA to Lead Value Creation and Client Growth Agenda

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June 25, 2015

Marketing Management Analytics Bolsters Its Growing Pharmaceutical & Healthcare Commercial Effectiveness Practice with Two New Senior Executives

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June 24, 2015

Leading Analytic Strategist and Digital Analytics Executive Joins Marketing Management Analytics (MMA)

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April 14, 2015:

Marketing Management Analytics (MMA) Reports Record Revenues for 2014 and Growth of 265% over the past 4 years.

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July 24, 2014:

MMA Grows 123% since 2011, Reporting Record Revenues for the Third Consecutive Year.

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July 10, 2013:

MMA Reports Their 10th Consectutive Quarter Of Double-Digit Growth.

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May 22, 2013:

MMA Leader In Independent Firm’s Evaluation Of Marketing Mix Modeling

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May 21, 2013:

Webinar To Hightlight Marketing Mix Modeling Top Firms:

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April 9, 2013:

MMA Reports Ninth Consecutive Quarter Of Record Growth Closing Q1 Up 48%:

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March 13, 2013:

MMA Reports Eight Consecutive Quarters Of Record Growth Closing 2012 Up Over 50%:

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MMA in the News

March 18 2019

Surya Pandruvada of Ipsos MMA Presents at DTC (direct-to-consumer) National Pharmaceutical Marketing Conference

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May 16, 2018

Facebook Expands List Of Marketing Partners and Limits View Tags

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March 28, 2018

Snapchat’s New Data Deal Will Equip Marketers With More Third-Party Measurement

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February 21, 2017

Sequent Whitepaper: Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis (Helping CEOs, CFOs and CMOs Sleep Better at Night)

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August 7, 2014

Analytics Play Center-Stage at the Recent Marketing Conference

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JULY 14, 2014:

MMA Drives Marketing Mix Modeling Innovation As It Celebrates Its 25th Anniversary!

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FEBRUARY 11, 2014:

Media Research Club Of Chicago:The Future Of Marketing Performance Measurement: Integrating Marketing Mix Modeling With Attribution Analytics

JUNE 4, 2013:

Association Of National Advertisers: Integrated Marketing Conference

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