Recorded Webinar
Transform Marketing Investments into Measurable Business Growth
Trusted by GM, Volvo, Starbucks, Regeneron, and 100+ Global Brands
31+ Countries, Supporting $100B+ in Marketing Decisions
Leader in 2023 Forrester Wave™ for Marketing Measurement
Catch our on-demand webinar to discover how Nationwide streamlined data, fostered cross-functional collaboration, and transformed marketing analytics into a powerful business asset.
Doug Brooks, Chief Client Officer at Ipsos MMA, sits down with Jamie Byrum, AVP of Marketing Data, Analytics & Research at Nationwide, to explore the company’s marketing measurement evolution. Drawing from a recent Forrester case study, they share valuable insights to help marketing leaders elevate their measurement strategies.
Tune in to hear more about:
- How to modernize measurement while maintaining business momentum
- Practical strategies for building organizational buy-in
- Keys to connecting marketing metrics to business outcomes
- Real examples of data-driven success
