Enterprise Level Marketing Analytics Solutions that Identify and Drive Incremental Revenue and Profits

Whether you’re looking to identify more effective ways to plan, implement and measure everyday  marketing activities or solve more complex business challenges, we enable companies to grow sales, profits and share in the global marketplace through end to end marketing analytics solutions and consultancy. Ipsos MMA’s services are built on a foundation of proven data management expertise; leading analytic methodologies and approaches; experienced consultative problem-solving skills; and cutting edge tools and technology; all supported by our commitment to a deep knowledge of our clients’ industries.

Holistic Marketing Mix Modeling and a Unified Approach to Multi-Touch Attribution

To effectively measure the impact of historical and future marketing programs a unified measurement program is a must. Things like price, promotion, operational and macro-economic factors, weather, seasonality and competition are all part of the marketing mix that  potentially impact the effectiveness and ROI of marketing investments.

This holistic approach goes far beyond a media mix model. Ipsos MMA’s Unified Marketing Measurement Platform provides companies with the means to not only understand the effectiveness of the media and marketing mix, , but allows for a complete view into the synergies, attribution and halo effects of other marketing and non-marketing components.

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Powered by a One-of-a-Kind Measurement & Optimization Platform

Ipsos MMA’s marketing mix modeling and multi-touch attribution solutions are powered by the Activate unified measurement analytic tool. This analytics tool provides the forward looking, scenario planning and forecasting piece of our engagements, which delivers optimal results when coupled with our consulting and change management services.

Predictive Analytics Solution Capabilities

By applying a granular set of historical data with current and planned events, Ipsos MMA helps companies plan, adjust and forecast in a game-changing way. With richer data sets in hand, companies can generate measurable, incremental value and faster, more predictive and actionable results. Our solutions’ powerful capabilities produce real value:

  • Identify, plan for and achieve incremental revenue and profits while improving marketing ROI
  • Support of customer specific, predictive analytic capabilities supporting a range of business needs
  • By gaining an understanding of specific client challenges we can quickly deploy and action a solution to solve for them
  • Collaboratively conduct Gap Analyses to develop client-specific roadmaps to create maximum relevance and future guidance
  • Integration of predictive insights into client business flow and processes on a continuous, repeatable basis thus maximizing the ongoing value and relevance of the data and analytics
  • Collaboration and partnering with client media agencies in support of media planning
  • Setting performance-based objectives help establish benchmarks and drive performance
  • Development of measurement and value propositions
  • Extensive transformative change management experience to work with end-users and executives alike to drive adoption
  • A commitment to delivery excellence by implementing high-performance and quality assurance standards

For more information about how MMA can help you solve marketing attribution and measurement challenges, contact us.

Forrester Wave Report Q3 2023

Activate Unified Marketing Peformance

Experience MMA's Unified Marketing Measurement Platform

Watch a series of use cases for unified marketing measurement and optimization within the Activate platform

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