The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE


The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE


The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report
The report evaluated and scored Ipsos MMA’s Unified Customer Attribution approach and Activate Marketing Planning and Optimization platform.
The evaluation includes criteria such as global capabilities, unified measurement analysis, model operations, data sourcing and management, marketing strategy consulting, business strategy consulting, and collaboration.
In its report, “The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023,” Forrester applied a comprehensive process including customer reference surveys/interviews, product demonstrations, and a detailed product and strategy questionnaire.
Also noted in the report, “Ipsos MMA’s Activate application is the hub of its offering, where both in-house consultants and clients can manage data, build models, create marketing plans across various scenarios, and optimize future marketing investments. The platform is functionally comprehensive and provides market-leading user experience (UX), reporting, and collaboration.”