Events

Industry Connections

Industry events and conferences provide a platform for building powerful business connections. They are business relationship catalysts and an opportunity to learn and be inspired by others.

Upcoming Events

ANA Conference at the Rock and Roll

Cleveland, OH
November 7, 2024

ANA's Excellence in Data Analytics hosted by Rock & Roll Hall of Fame

Join Ipsos MMA's session on using marketing analytics to change hearts and minds at Wolverine Worldwide. Hear how Wolverine Worldwide is leveraging the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment. The discussion will illustrate how this evolution is impacting today, tomorrow, and into the future for key brands within the Wolverine Worldwide portfolio.

> Learn More About the Event

Recorded Events

Activating-Success-Webinar-Recording

RECORDED WEBINAR
June 21, 2022

Unified Marketing Measurement Optimization Best Practices

Learn best practices in data driven planning and activation, and listen to a panel discussion with leading enterprises sharing their experiences.

> Access Webinar Recording

healthverity ipsos mma webinar

RECORDED WEBINAR
September 8, 2022

Future-Proof Your Approach to Healthcare Marketing Optimization

Learn how the Ipsos MMA Unified Patient & HCP attribution model solves today's challenges to provide in-flight tactical optimizations and activation.

> Access Webinar Recording

Attribution Analytics Accelerator 2022

RECORDED PRESENTATION
November 14, 2022

Transforming Media Planning & Activation Through Unified Marketing Measurement

Listen in as Ipsos MMA's Doug Brooks together with Jennifer Peelle of Walgreens, share their case study. Expect to hear more about the application and activation of unified measurement, and applying AI and machine learning algorithms to making ongoing and continuous media decisions.

> Watch Video

Unified marketing albertsons ipsos mma

RECORDED PRESENTATION
June 21, 2022

Marketplace Forces & the Impact on Marketing Strategies & Performance

Sean Barrett, SVP Marketing at Alberstons, discusses how today’s strains have impacted marketers’ strategies, spend and mix of tactics.

> Watch Video Presentation

Unified marketing measurement paypal

RECORDED PRESENTATION
June 21, 2022

Unified Marketing Measurement and Organizational Buy In

Jon Francis, former Head of Global Analytics and Decision Science at PayPal, shares best practices to gain stakeholder confidence and buy in of a unified marketing measurement approach.

> Watch Video Presentation

unified marketing measurement activation

RECORDED PRESENTATION
June 21, 2022

Best Practices for Marketing Measurement Activation

Mike Lau, Sr. Director Advanced Analytics at Gilead, discusses how companies action the results of unified marketing measurement to increase marketing effectiveness with data driven optimizations.

> Watch Video Presentation

unified marketing measurement and advertising ecosystems

RECORDED PRESENTATION
June 21, 2022

Impact of Ever Changing Marketing and Advertising Ecosystems

Jon Francis, former Head of Global Analytics and Decision Science at Paypal, discusses how marketing strategies, data driven marketing measurement and planning change in the face of today's challenges.

> Watch Video Presentation

Ipsos MMA Data Bill of Rights

RECORDED WEBINAR
March 28, 2023

It’s Time for a Media and Data “Bill of Rights”

In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.