Our History

It’s All About the Journey

“The best way to predict the future is to create it.”

– Peter Drucker


Ipsos MMA, Inc. (MMA) was established in 1989 as one of the first companies to commercialize marketing mix modeling. As an industry leader in the areas of Marketing Mix ROI and Optimization for over 30 years, Ipsos MMA is renowned for the billions of dollars in incremental value it has created with Fortune 500 Companies through its holistic data management platform, predictive analytics, speed-to-insight, dynamic software and consulting.

The company has successfully completed brand and business building analyses in almost every industry sector, on thousands of brands spanning 50+ countries.

Since commercializing marketing mix in 1989 the company has expanded its predictive capabilities to support a range of analytic offerings that deliver on Ipsos MMA’s high-value mission for its clients. These capabilities enable companies to plan, market, price, promote, operate and execute in more effective, efficient and productive ways resulting in increased revenues, profits and shareholder value. In addition to these important ROI guiding solutions, Ipsos MMA has led the analytic industry in developing a comprehensive and rich set of industry performance benchmarks for high-performance marketing and metric evaluation.

Ipsos MMA’s history has been punctuated by strategic investments and partnerships beginning with Aegis in 2001 with whom MMA established a leading position in the optimization of media planning and execution. In 2008 MMA was aligned with Synovate where rich sets of consumer attitudinal data were linked to behavioral data sets to provide a more comprehensive overview of the consumer as well as the long-term effects of marketing on the brand.

The “recency” and relevance of attitudinal insights married with behavioral-based analytics has provided clients unprecedented and actionable insights into marketing and product decision-making. In late 2010 a new management team acquired a stake in MMA with the objective to significantly improve the speed, versatility, actionability and value of “big data” sets and analytics for marketing and consumer driven organizations by enhancing its predictability and dramatically expediting the speed with which the insights could be delivered and integrated into companies. In 2012 Ipsos acquired MMA leading to the innovative initiatives currently underway to better link leading consumer market research with predictive analytics in order to maximize the holistic value of the offerings for clients.

MMA History

Since 2010 Ipsos MMA has grown over 400%.